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| Written by Asokka | |
| mercredi, 27 février 2008 | |
 Just like a lot of brands which have very often no link with the musical universe in their first activity - destroying the world, or at least participating in it - SFR launched its site of discoveries of young talents. The border between these sites and the system of formatting of artists in "reality tv" is very thin. Of young talents - another hijacked word - a jury, the vote of the public, etc. Naturally, to join on this site, the Internet user has to give his N ° of personal mobile phone, which will be verified by sms to validate the inscription. Follows an unsigned "contract" between the subcontractor of the mark and the user who has to give personal information as the registry office (like family status). Naturally these stages are subjected to moderation by SFR, what prevents an anonymous inscription or at least under the only pseudo of the artist. " The Hip-hop isn't spared", moreover SFR set up a competition based on the Jamaican concept of the one-riddim and already proposed in the underground for compilations (1 instru / several artists): the 1-beat, the innovative concept according to the operator. Saveral tops of the lists participate in the project, what legitimizes the competition with the eyes of the novice artists. To my mind, the most confusing remains the support of some and resignation of the others in front of this phenomenon (already indeed begun) of formatting of a movement which many actors tried to defend: the Hip-hop is a culture, not a simple fashion. In listening here, my version of " 1-beat SFR ". The Resistance" . Don't hesitate visiting the website of Dapi-Music and to come on our forums by taking well care of turning off previously your telephones.;) Translation by keïKo for www.lesinsoumis.org |
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| Last Updated ( mercredi, 27 février 2008 ) |
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